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Lots of branding buzz words are tossed around with varying agreement on their specific definitions. While text book definitions can be found in many places, they seldom reflect the nuances that, ironically, are most important in creating successful brands in the marketplace. With that in mind, this is how I frame the concepts based on years of success. Brand Stew …
Being able to gather survey data through online panels is a wonderful option! An entire, world-wide industry has migrated to online research methods to gain access to thousands of survey respondents from all walks of life, and given us complex programming capabilities, among other things. Compared to conducting quantitative surveys by telephone, by mail, or in person, online survey methods …