Contact - Brand Planning

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Testimonials

Brand Planning took great care to provide a very detailed study that accounted for the nuances of our industry. The team was great to work with and took the time for look for multiple, resourceful solutions to our research challenges.

Lindsay McInteeMarketing ManagerQuarles

Cleve knows the appropriate research techniques to uncover what customers really think and feel. He also can translate this customer understanding into actionable results for his clients.

Bill CarlsonVice President, Consumer MarketingChoice Hotels International

Cleve made the murky world of branding accessible to a newbie client and his work provided the foundation for a terrific product for the National Trust for Historic Preservation.

Dolores McDonaghVice President, Membership Development National Trust for Historic Preservation

Our school found working with Brand Planning to be a very collaborative, interactive process. Cleve Corlett was able to take our questions and concerns and craft them into market surveys that have yielded very useful information for our organization.

Leslie Lawley MeyerTrustee Chair of the Admissions and Enrollment Task ForceHolton-Arms SchoolBoard of Trustees

Carton Donofrio Partners has worked with Cleve Corlett for the past seven years on dozens of major client research assignments. The quality of his work has been outstanding, always delivering insight beyond the standard reporting of findings. Cleve is the consummate professional, dedicated to producing an accurate, quality product and delivering results on time and within agreed-upon budgets.

Jamie RiceChief Strategy OfficerPartner Carton Donofrio Partners, Inc.

We’ve been more than pleased with our partnership with Cleve and his team at Brand Planning, LLC. They’ve created, conducted and analyzed two consumer surveys for us, each time delivering the results on our tight deadlines and in easily digestible language that makes sense to us and our key stakeholders.

Lindsey SmithCOO, KW Savings Co.Director of Public and Member Relations, The Electric Cooperatives of South Carolina, Inc.

Cleve has performed quantitative market research for Inova for the last four years. He is personable and great at breaking the information down into a format that even the least “market research inclined” audience understands. He also is able to discuss the implications and opportunities associated with the results. His work is also a terrific value!

Lynn Hopkins CantwellAVP, MarketingInova Health System

Cleve has a wonderful ability to tap into key consumer insights and attitudes. And, with his understanding of the brand-building process, he is able to translate the information into strategically-based briefs that make our jobs easier. Cleve is also a great guy to work with.

Scott MackeyCreative DirectorMackey, Ink (formerly with Arnold Worldwide, GSD&M, Earle Palmer Brown)

‘Is Cleve going to be there?’ was a commonly asked question when scheduling meetings with clients. His ability to get to the core issue was invaluable to our clients. Consistently, Cleve provided insight and strategic leadership that lead to very effective “on target” communications. A very effective strategist and a great guy to work with.

Scott StoughtonAccount DirectorArnold Worldwide

Cleve’s capacity to engender trust together with his compassion and humor enable him to draw out foundational issues and motivators in even the most sensitive situations. The insights he gained have changed the national approach to promoting organ and tissue donation.

Melissa DevennyManaging DirectorDonate Life America

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