At Branding Planning, you’ll work personally with senior management.

All our vast experience is always at your service.

Cleve Corlett, PhD
Cleve CorlettCleve Corlett has spent over twenty-five years directing marketing research, strategic planning, and branding efforts for new and existing products.

Some of his recent clients include Adobe, Nestle, Oscar Mayer, Cuisine Solutions, Pep Boys, Mohawk Flooring, Pfizer, Anthem Blue Cross and Blue Shield, Sentara Healthcare, Holy Cross Hospital, The Hitachi Foundation, Virginia Lottery, and many others. Click here for a complete list 

Prior to forming Brand Planning, Cleve was the Director of Account Planning for Arnold Worldwide, the largest advertising agency in Washington, D.C. owned by Paris-based Havas, the 4th largest global agency network. Cleve was responsible for guiding all account planning and branding efforts for over fifty brands, including Choice Hotels International, McDonald’s, Sallie Mae, PNC Financial Services, ExxonMobil, The Washington Post, Dominion Energy, Eskimo Pie, CORT furniture, STIHL tools, HealthNow, BearingPoint, the National Trust for Historic Preservation, and many others.

Cleve has studied and practiced virtually every type of quantitative and qualitative marketing research methodology. His doctorate in mass communication from the University of Iowa specialized in statistical analysis, research design, the psychology of persuasion, and dealt with the behavioral effects of mass communication. Cleve has an MA in mass communication (TV and film production and writing) from Loyola Marymount University, Los Angeles, and he has a Commercial Pilot’s license with Instrument and Multiengine ratings.

Suzanne Huddleston, MBA
Senior Associate
Suzanne HuddlestonSuzanne Huddleston has over twenty years of experience designing and conducting market-research studies. Her background also includes facilitating strategic planning, conducting feasibility studies, and financial modeling.

She received her MBA from the College of William and Mary where she focused on marketing and market research. She joined The Wessex Group, Ltd. in 1989 as a Senior Research Associate and soon took a position at this research firm as Vice President of Market Research. After a sabbatical for travel and volunteer work, she joined Brand Planning, LLC in 2010 as a Senior Associate.

Suzanne’s research and planning projects frequently have been in the fields of public transportation, banking, government, healthcare, tourism, real estate development, and education. Clients have used the results of Ms. Huddleston’s qualitative and quantitative studies to make a wide variety of business decisions, including the development of new strategic plans, public relations campaigns, new product development, advertising concepts, employee relations programs, and marketing directions.

Jerry McCann, MBA
Senior Associate

Jerry McCannJerry has spent over twenty years building brands nationally and in the mid-Atlantic area. Jerry helped identify the core values that Jim Perdue’s brand needed to stand for when he succeeded his legendary dad, Frank Perdue.

At one of the mid-Atlantic’s leading agencies, Carton Donofrio Partners, Jerry demonstrated the ability to build brands in the non-profit, higher education, and public health arenas, as well as continuing his success in consumer goods. There he led the development and implementation of successful marketing programs for The American Institute of Architects, the College Savings Plans of Maryland, UMUC, and the Robert H. Smith School of Business.

Jerry also pioneered the agency’s federal public health initiative practice by sub-contracting the agency’s research, creative development, and media planning services to GSA contract holders. This led to projects for the Office of Population Affairs (DHHS), the Centers for Disease Control and Prevention, and the Centers for Medicare and Medicaid Services.

Jerry is an alumnus of the University of Chicago where he first earned his Bachelor of Arts degree and an MBA in marketing from the Booth School of Business. He also holds a Graduate Certificate in Interactive Direct Response from Virginia Commonwealth University’s Graduate School of Business.

Robbie Blinkoff, PhD
Strategic Partner of Brand Planning
Co-founder, Context-Based Research Group

robbie blinkoffRobbie is a cultural anthropologist and a co-founder of Context-Based Research Group, an ethnographic research and consulting firm that has worked with:

Google, Adobe, Microsoft, Sony Electronics, Bristol-Myers Squibb, Wyeth, Phillips Oral HealthCare, Arby’s, Campbell Soup Company, General Mills, Kraft Foods, Oscar Mayer, Tyson Foods, Nike, Fisher-Price, Procter & Gamble, Target, ExxonMobil, The Clorox Company, UPS, Johns Hopkins University, Colonial Williamsburg Foundation, and many others.

Robbie also is the creator of The Pocket Anthropologist, and is an adjunct professor at Goucher College where he teaches Consumer Anthropology.

Robbie earned his doctorate at Rutgers University, and conducted his dissertation research in Papua New Guinea, living with a semi-nomadic group of hunter-gatherer gardeners and studying ideas of ownership.

Robbie has a special interest in, and insights into, consumer attitudes, beliefs, and behavior.

Danny Masting
Strategic Partner of Brand Planning
Our consult in the UK

Danny MastingTwenty years in brand land make Danny an expert on: positioning, advertising, innovation, market research, and digital marketing.   After 11 years as a client with Unilever, Kimberly Clark, Nike, and Inbev, he switched to agency life where he specialised in strategy, creating campaigns/ communications for brands like: All Nippon Airways, Danone, Daily Mail, and Tesco.  Since 2012 Danny has been pioneering the role digital plays in bringing about behaviour change. He is an integrated marketer and his experience means he can both create strategies and help onboard stakeholders across the marketing spectrum. But don’t ask Danny about fish and chips.