Using marketing research to develop brand positioning strategy

What does brand development entail and why is it important?

Our brand development services focus on creating a unique and compelling positioning for your business. We conduct thorough research to understand your internal motivations, target audiences, and competitors’ positionings. We then develop an aspirational brand strategy that differentiates you from the competition in a compelling way.

We’re moving on…

With the “retirement” of Dr. Cleve Corlett, Brand Planning has been folded into Allium Research and Analytics under the enormously talented Joy Levin. Joy and Cleve have been working together for the past three years, so the transition has been seamless. Cleve will continue to play a consultative role.

Please reach out to Joy at joy.levin@alliumresearch.com or visit the company website at  www.AlliumResearch.com.

Many thanks to our numerous wonderful clients over the past 22 years, including Nestle, Oscar Mayer, Pfizer, Duke University, Colonial Williamsburg, Midas, the National Association of Realtors, and a host of small companies too – thank you for trusting us to elevate your brands in the marketplace.

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