Brand Planning took great care to provide a very detailed study that accounted for the nuances of our industry. The team was great to work with and took the time for look for multiple, resourceful solutions to our research challenges.
We have worked with Brand Planning and Cleve Corlett specifically for well over a decade and cannot say enough about his skills, insight, professionalism and timelines. His thought process and ability to assure we get the true consumer insight and feedback have been essential to assuring that our creative product is always relevant and resonates with consumers. And going beyond that, he has also become an integral part of our brand development team. I only give recommendations when they are true and well deserved. I can’t begin to recommend Brand Planning and Cleve enough.
Cleve has performed quantitative market research for Inova for the last four years. He is personable and great at breaking the information down into a format that even the least “market research inclined” audience understands. He also is able to discuss the implications and opportunities associated with the results. His work is also a terrific value!
Cleve Corlett did an excellent job for Holy Cross Hospital in a very short timeframe of conducting focus group research to determine former patients’ perceptions of the care they received. In pre-focus group meetings with hospital leadership, he gained a thoroughly in-depth knowledge of the issues Holy Cross was seeking to understand and developed facilitator guidelines to thoroughly explore these issues with focus group participants. Additionally, he was able to quickly recruit participants of differing ages, gender and ethnicities to create several diverse groups that reflected a representative sample of the hospital’s overall patient population. Finally, Cleve produced an excellent written report that summarized and consolidated the issues participants discussed and included recommendations based on these findings to assist the hospital in developing a customer service initiative. I highly recommend Cleve and Brand Planning and was very pleased with the high quality of his work.
There have been several times in my career when Cleve has literally been the light at the end of the tunnel. The light didn’t come from the results he presented or the confidence he inspired in the validity of his findings; those things are par for the course with Cleve. The light came from the way he overcame the resistance in the room among those who just knew they already had the answer. Or even more impressive, when he had to face a creative team that could not imagine how their audience was unmoved by their work. In every case we all came out of a meeting with Cleve feeling like we’d learned something new about an audience. Even more, we knew what to do to be successful. Cleve never delivered negative findings. He delivered understanding about how to make what we had work better.
We’ve been more than pleased with our partnership with Cleve and his team at Brand Planning, LLC. They’ve created, conducted and analyzed two consumer surveys for us, each time delivering the results on our tight deadlines and in easily digestible language that makes sense to us and our key stakeholders.
Our school found working with Brand Planning to be a very collaborative, interactive process. Cleve Corlett was able to take our questions and concerns and craft them into market surveys that have yielded very useful information for our organization.
Brand Planning recently completed a usability test of our public website. Their proposal was very well done, comprehensive, and met our needs. They were very accommodating and thorough in the development of the usability test protocol. The usability test was carried out very professionally and the report that was provided was done in a timely manner and extremely well done. We used the results of the usability test immediately in making needed website design adjustments. We have been extremely pleased with the work of Brand Planning, would use them again, and will recommend them highly to others.
Carton Donofrio Partners has worked with Cleve Corlett for the past seven years on dozens of major client research assignments. The quality of his work has been outstanding, always delivering insight beyond the standard reporting of findings. Cleve is the consummate professional, dedicated to producing an accurate, quality product and delivering results on time and within agreed-upon budgets.
Cleve is a terrific strategic partner. For our clients, Cleve inevitably becomes their trusted advisor in guiding and monitoring their strategic vision. Part of this is because he is a great listener. Cleve takes the time to clearly understand the clients’ needs and then conscientiously develops strategic research programs to make certain those needs are met. He is a key player for the client that they come to trust as one of their own. Cleve is extremely well experienced in the area of research but he communicates and presents his findings in an appealing and totally understandable manner that all types of audiences – whether marketing savvy or not – can totally grasp. Big River is a big fan of Cleve Corlett.